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Magento 2 Google Analytics 4 (GA4)

The easiest method to set up Magento 2 GA4 tracking is here. The extension comes with all the important e-commerce events set up in GTM to get a complete view of customers' journeys.

Key Features:

  • Enhanced e-commerce events
  • Google Ads conversion tracking
  • Track user sign-ups & logins
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Improve Your E-commerce Tracking with Precision

Our Magento 2 extension integrates directly with Google Analytics 4 via GTM. To function, it requires you to authenticate your Google account via OAuth. The application requests access to read and manage your GA4 property data and Google Tag Manager container permissions to automatically configure tracking tags, map e-commerce events (like purchases and add-to-carts), publish GTM container, and ensure seamless data flow between your Magento store and Google Analytics.

Quick Setup in 5 Minutes

Meetanshi's Magento 2 Google Analytics 4 extension is easy to configure and integrate with your store.

  • Install and enable the extension from the config panel
  • Connect your Google account via OAuth consent
  • Integrate GA4 through Google Tag Manager
  • No complex setup or developer required

No complex settings. No need to hire developers.

Magento 2 GA4 Setup

GA4 Enhanced Measurement

Get deeper insights into customer behavior and engagement on your Magento 2 store. The enhanced measurement feature that comes with the GA4 integration to measure events like:

Page views
Scrolls
Outbound clicks
Site search
Video engagement
Form interactions
GA4 Enhanced Measurement

Fully Customizable Magento Tracking

The Magento 2 Google Analytics 4 integration extension can be configured as per your tracking preferences.

In the extension, you can configure:

  • Product brand tracking
  • Product variants settings
  • Revenue calculation
  • Product click measurement
  • Child vs parent product tracking
Fully Customizable Magento Tracking

Multi-store & Multi-currency Support

Got a multi-store Magento site? Or selling in multiple currencies? No worries. Our Magento Google Analytics plugin has got you fully covered. The Magento 2 GA4 via GTM extension has been successfully tested in multi-store and multi-currency sites.

Multi-store and Multi-currency Support

E-commerce Events Tracked Automatically

Gain granular visibility into your store's interactions through comprehensive GTM event mapping.

add_payment_info

User adds payment details

add_to_cart

User adds a product to the cart

add_to_compare

User adds a product to compare

add_to_wishlist

User adds a product to the wish list

begin_checkout

User begins checkout

purchase

User completes the payment and places an order

remove_from_cart

User removes a product from the cart

select_item

User selects an item from the list

select_promotion

User applies a promotion to the cart

shipping_info

User adds shipping details

view_cart

User views the cart

view_item

User views the item

view_item_list

User views the item list

view_promotion

User views the promotion

Frequently Asked Questions

Does this extension work with the latest Magento version?
Yes, it's fully compatible with the latest 2.4.9 release.
Can I track Enhanced Conversions in GA4 using this extension?
Yes, the GA4 Magento 2 extension supports enhanced conversions, allowing you to more accurately attribute conversions in your online store.
What is Enhanced E-commerce Tracking in GA4 Magento 2?
Enhanced e-commerce tracking provides a detailed view of your customer's journey. It offers richer insights compared to standard tracking. For example, you can track product impressions and clicks, view product details, add products to a cart, initiate checkout, complete transactions, and process refunds.

Ready to unlock your data?

It’s time to extend your Magento analytics with GA4 integration. Join 13k+ happy merchants.